New Delhi, Oct 26 (PTI) Bollywood has surely gone way ahead in innovating techniques to catch the attention of the public and latest in the line was actor Salman Khan, who turned a ticket seller, his autograph thrown in, to promote his upcoming movie 'London Dreams'.

"It was Vipul's idea to connect with audience. Every film needs promotion and it should be done differently for movie," said Salman who played booking clerk for fans wanting advance bookings for the film at the Delite theatre here.

The actor's presence made the crowd outside the hall crazy, with everyone wanting to buy the autographed tickets by Salman. Around 10-15 people left the place smiling flashing their autographed tickets.

'London Dreams' which hits theatres on October 30 is directed by Vipul Shah and revolves around a young man's travails in trying to make it big in the music business.