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23 Nov 2017, 14:57 HRS IST
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  • PTI
  • Press Release


Source:Culture Machine
Category:Entertainment
Culture Machine's 'Let's Dance' Video Featuring Aditi Rao Hydari on 'Blush' Captures Hearts Everywhere
04/04/2016

Culture Machine's 'Let's Dance' Video Featuring Aditi Rao Hydari on 'Blush' Captures Hearts Everywhere

MUMBAI, April 4, 2016/PRNewswire/ -

India's leading digital media company Culture Machine's 'Let's Dance' video, featuring leading Bollywood star Aditi Rao Hydari, has joined the exclusive list of viral videos of 2016. Released on International Women's Day on Blush channel, the video explores concepts such as letting go of the past, embracing one's flaws, making the most of every moment and expressing oneself.

"We are delighted to have partnered with Aditi Rao Hydari and Spawake for this video and are humbled with the response that it has received. The success of the video is a reinforcement of our belief that quality content always resonates with the audience and we stand committed to providing best-in-class digital content to today's Internet generation," says Siddharth Narula, President-Revenue, Culture Machine.

'Let's Dance', the video that broke the Internet, saw a unique and magical amalgamation of an interview from the past, a dance for the present, with a purpose towards a future. The video, an experiment with audio and visual juxtaposition with Aditi starting the interview in a monologue, opened a window into her world, her philosophy of life, the five-year old inside her, and the woman she is today to all this while we see surrealistically-beautiful images of Aditi dancing by herself and for herself. Supported by Spawake, a sea mineral-based skincare brand from KOSÉ Corporation, 'Let's Dance' has received over half a million views and thousands of shares and likes.

The UnBlushed series by Culture Machine has met with resounding success till date, with all their video catapulting to the top and featuring some of the most sought after Bollywood actresses like Kalki Kochelin, Sayani Gupta, Nimrat Kaur and the latest one with Aditi Rao Hydari.

Video link - 'Let's Dance' featuring Aditi Rao Hydari:    

https://www.youtube.com/watch?v=ZMN1kvsgAz0

About Blush:  

Bold, unapologetic, beautiful and brave would be the way to describe Blush, if she were a woman.  A lifestyle digital platform, Culture Machine's Blush presents content for the modern, cosmopolitan, forward-thinking and decision-making woman. From beauty to beautiful, woman to womanhood and lifestyle to life, discover a myriad of themes on everything that the modern Indian woman wants to know.

About Spawake:   

Spawake is a sea mineral-based skincare brand for which Aditi Rao Hydari is the ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan.

Media Contact:
Roohi Shaikh
roohi@thinkink-communications.com
+91-9619691940
Think Ink Communications

PRN

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