Telnic Limited (http://telnic.org), the registry operator
for the new communications-focused .tel top level domain (TLD), today
announced at Domain Convergence that it will shortly be delivering a new
solution for text-based advertising listings for the .tel domain, enabling
.tel domain owners to use more traditional and measurable domain monetization
techniques.

    "Whilst .tel domains provide new ways of generating revenue
through the support and optimization of premium rate telephone numbers,
software downloads, ringtones and competition-based formats, we recognized
that those used to traditional monetization methods still felt somewhat
restricted," said Henri Asseily, CTO and Chief Strategist at Telnic Limited.
"We have therefore enabled .tel owners to include clearly identifiable,
text-based sponsored advertising links. In this way, we maintain the clear
purpose of a .tel domain as a single point of contact whilst also meeting the
requirements for monetization across all internet-enabled devices."

    The solution has been to introduce a special sub-type of a
text (TXT) record with a ''.tad' suffix. This is stored in a special folder
within the .tel domain. This record contains the title, label, description
and URI to use in the advertisement, as well as display settings which enable
the domain owner to position the advert in their chosen place on the page
(top, bottom or right) when the content is delivered to the proxy page.

    When the proxy loads a .tel domain, it checks the format and
settings of the adverts and displays them accordingly.

    More information can be found in the Developers Guide,
sections 4.3 and 5.5 onwards, which will be released on Monday 17th August
and accessible from http://dev.telnic.org/docs/devguide.pdf. For more
information about .tel domains, please visit http://telnic.org.

    About Telnic Limited

    Founded in 2000, Telnic Limited is the UK-based registry operator and
sponsoring organization for the new .tel sponsored top level domain (sTLD).
Telnic's backend registry services are provided by NeuStar. For more
information, please visit http://telnic.org or use http://telnic.tel for
contact information.