- Algerian operator enhances messaging services to attract new customers, 
boost user experience and improve quality of service

    Acision, the global leader in mobile messaging, today announced it has been 
selected to deploy an advanced messaging platform with real-time mediation and 
reporting at Mobilis Algeria Telecom, one of the country''s leading operators 
with 30% market share. To ensure a competitive-edge in a fast moving mobile 
services market, Acision's enhanced messaging solution will include 
personalised features, such as SMS forwarding and auto-reply, and be 
underpinned by a simplified, centralised management system with superior 
reporting and analysis tools.

    With over 11 million subscribers, Mobilis' strategy is to lead the market 
while driving customer acquisition and retention by providing premium services 
that can be enhanced as customer demands change but also supports growth as 
uptake increases. As the most efficient, scalable and highest performing 
messaging solutions available today, the Acision messaging platform will enable 
Mobilis' customers to enjoy a superior messaging service with innovative and 
personalised features.

    The complete messaging solution will be managed through a real-time 
mediation, service brokering and centralised management system, which provides 
a single tool for operational management with superior reporting and analysis. 
The management system will allow Mobilis to monitor service performance, 
service usage as well as provide web-based customer care capabilities to ensure 
it can improve performance quality and develop service needs based on trends.

    "As a global, trusted leader in mobile messaging, Acision provides us with 
a future-proof technical architecture with enhanced messaging features which 
will allow us to enrich the user experience and enable us to seize current 
opportunities as well as remain ahead of the game in today's competitive 
market," said Samir Bouzekri , CTO at Mobilis. "With personalised messaging 
capabilities we can now truly differentiate our messaging offering in the 
Algerian market by providing new, innovative services to our subscribers which 
give more choice and empowerment on service selection whilst meeting customer 
requirements and increasing loyalty."

    Khalil Al Hindwan, SVP and GM at Acision, Middle East, Africa and Pakistan, 
said: "Mobilis selected Acision because of our expertise in deploying value-add 
services that can enhance the traditional messaging experience, improve 
customer satisfaction and drive additional revenue from service monetisation. 
In a highly competitive market, where Over-The-Top messaging apps are becoming 
more accessible, it is essential operators differentiate with exciting new and 
improved services. We're delighted to have Mobilis as a new customer and look 
forward to developing a rewarding long-term relationship with them."

    NOTES TO EDITORS

    As the global leader in mobile messaging, Acision connects the world by 
powering relevant, seamless messaging services, which enrich the mobile 
communications experience and create new opportunities for carriers and 
enterprises across the world. For more information about Acision or our 
Personalised Messaging Services, please visit http://www.acision.com or 
http://www.acision.com/Products-and-Solutions/Consumer-Messaging-Services/Services/Acision-Personalised-Messaging.aspx