Acision Enriches Text Messaging Capabilities for Mobilis With Advanced Personalised Messaging Services
READING, England, Aug. 8, 2012 /PRNewswire-AsiaNet/ -
- Algerian operator enhances messaging services to attract new customers,
boost user experience and improve quality of service
Acision, the global leader in mobile messaging, today announced it has been
selected to deploy an advanced messaging platform with real-time mediation and
reporting at Mobilis Algeria Telecom, one of the country''s leading operators
with 30% market share. To ensure a competitive-edge in a fast moving mobile
services market, Acision's enhanced messaging solution will include
personalised features, such as SMS forwarding and auto-reply, and be
underpinned by a simplified, centralised management system with superior
reporting and analysis tools.
With over 11 million subscribers, Mobilis' strategy is to lead the market
while driving customer acquisition and retention by providing premium services
that can be enhanced as customer demands change but also supports growth as
uptake increases. As the most efficient, scalable and highest performing
messaging solutions available today, the Acision messaging platform will enable
Mobilis' customers to enjoy a superior messaging service with innovative and
The complete messaging solution will be managed through a real-time
mediation, service brokering and centralised management system, which provides
a single tool for operational management with superior reporting and analysis.
The management system will allow Mobilis to monitor service performance,
service usage as well as provide web-based customer care capabilities to ensure
it can improve performance quality and develop service needs based on trends.
"As a global, trusted leader in mobile messaging, Acision provides us with
a future-proof technical architecture with enhanced messaging features which
will allow us to enrich the user experience and enable us to seize current
opportunities as well as remain ahead of the game in today's competitive
market," said Samir Bouzekri , CTO at Mobilis. "With personalised messaging
capabilities we can now truly differentiate our messaging offering in the
Algerian market by providing new, innovative services to our subscribers which
give more choice and empowerment on service selection whilst meeting customer
requirements and increasing loyalty."
Khalil Al Hindwan, SVP and GM at Acision, Middle East, Africa and Pakistan,
said: "Mobilis selected Acision because of our expertise in deploying value-add
services that can enhance the traditional messaging experience, improve
customer satisfaction and drive additional revenue from service monetisation.
In a highly competitive market, where Over-The-Top messaging apps are becoming
more accessible, it is essential operators differentiate with exciting new and
improved services. We're delighted to have Mobilis as a new customer and look
forward to developing a rewarding long-term relationship with them."
NOTES TO EDITORS
As the global leader in mobile messaging, Acision connects the world by
powering relevant, seamless messaging services, which enrich the mobile
communications experience and create new opportunities for carriers and
enterprises across the world. For more information about Acision or our
Personalised Messaging Services, please visit http://www.acision.com or