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16 Jan 2021, 23:02 HRS IST
  • PTI
  • Press Release

Source:Market Simplified India Ltd.
Category:Business and Finance
Market Simplified Unveils its State-of-the-Art Mobile Banking Suite
CHENNAI, June 11, 2013/PRNewswire/ -

A Platform That Simplifies and Integrates Financial Information and a Team That Engages – Innovates – Co-Creates to Provide the Best User Experience With the Ability to act Anytime, Anywhere

Market Simplified India Ltd., a top provider of mobile banking and mobile trading applications, is pleased to announce the launch of its Retail Mobile Banking suite at the 6th edition of Tech BFSI India on June 12th, 2013, at The Westin Mumbai Garden City in Mumbai.

The recent release of their client''s mBanking application has been garnering great reviews mainly about its usability, unique user experience and innovative approach towards conceptualising and designing a comprehensive banking application in the Indian market.

Shalini Mehta, Executive Vice President, Kotak Mahindra Bank, said, "Our Mobile Banking App is designed to make banking simple, quick and secure. The app is intuitive to customer needs and both teams have strived hard to develop it. While the app is currently comprehensive, we have a roadmap to further enrich user experience with additional m-commerce features, in the months to come. We look forward to a rewarding association with Market Simplified, and are confident of jointly executing our plans to make m-banking more delightful for our customers."

Having worked with some of the most prestigious BFSI firms globally as their mobile strategy partner, Market Simplified now completes close to 7 years in this industry as a niche mobility solutions provider to financial services firms such as brokerages, banks, wealth management and advisory companies.

"We have really attempted to drill down an approach that is truly customer centric and that which adds immense value to his/her experience with banking on mobile. We are seeing a spurt in downloads and transactions on mobile across all our client applications, which really goes to prove that customers positively respond to superlative user experience, simplicity and innovation," says Venkat Rangan, Founder and CEO, Market Simplified India Ltd.

"We, at Aditya Birla Money MyUniverse wanted to take our unique online PFM ++ solution to the rapidly growing mobile platform and provide users the ability to manage their money on the go through a cutting edge consumer oriented app. In a record time, we launched India's first comprehensive personal finance management app. The expertise of Market Simplified as a leader in mobile user experience and its pedigree in the financial services vertical were critical to us for choosing them as partners and these attributes made a difference in every stage right from conceptualisation to app development. Together, we have created an app which will make managing money simple, intuitive, engaging and most importantly empowering. With their innovative design and efficient execution, we aim to take this unique personal finance app to our users across other platforms in the very near future," said, Rahul Parikh, Head - Aditya Birla Money MyUniverse.

True to the theme of the event that seeks to bring to fore and discuss Game Changing Technology trends in the Banking and Financial services industry, Market Simplified shall be speaking about 'Mobility in Financial Services - Gateway to the new financial market place' on day one of the event, June 12th at 3 PM.

At their exhibition booth 'The Go Mobile Zone' they shall be showcasing some very compelling concepts on personal finance, mobile banking, wealth management and advisor mobility across the two days of the event.

About Market Simplified India Ltd:

Market Simplified India Ltd. (www.marketsimplified.com) specializes in making financial services institutions fully mobile by developing rich, customised applications for the financial industry, natively built across multiple mobile and tablet OS. Currently they have proven implementations across all leading mobile operating systems (iOS, Blackberry, Android, Windows 8, WebOS, HTML5, Bada) making it highly scalable and sustainable in today's dynamic business environment extending its reach across tablets, internet TVs and other devices. Some of their key clients include: Kotak Mahindra Bank, IIFL, The National Stock Exchange of India, Aditya Birla Money My Universe, Kotak Securities, Edelweiss, Evermore, OptionsXpress by Charles Schwab, Maybank Kim Eng, MB Trading, FXCM among others.


Primary Media Contact: Media and Analyst Relations, gomobile@marketsimplified.com, 91-9840686282
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