Adani Wilmar enters whole wheat category with Fortune brand

Updated: May 26 2023 8:07PM

Mumbai, May 26 (PTI) Food FMCG company Adani Wilmar on Friday said it has entered into the whole wheat category with its brand Fortune.

With this pure whole wheat variants of Sharbati, Poorna 1544, Lokwan and MP Grade 1 will be available in Delhi, Maharashtra, Madhya Pradesh, Gujarat, Rajasthan under Fortune brand, Adani Wilmar said in a regulatory filing.

Adani Wilmar will be the only national player in this highly fragmented and commoditised category to provide an access to the purest wheat seed of the most premium wheat varieties in the country.