India's Smart TV shipments grew 38 pc in September quarter: Report

Updated: Dec 2 2022 4:59PM

New Delhi, Dec 2 (PTI) India's smart TV market recorded a 38 per cent year-on-year growth in shipments during the July-September quarter, mainly driven by festive season supplies, multiple new launches, discount events, and promotions, said a Counterpoint Research report.

According to the report, global brands led India's smart TV segment with a 40 per cent share, followed by Chinese brands with a 38 per cent share. While the Indian brands showed the fastest growth, doubling their share to 22 per cent of the total smart TV shipments.

"The share of smaller size TV is increasing, with 32"-42" displays making up approximately half of the total shipments during the quarter. Although LED displays remain the preferred choice, advanced technology displays such as OLED and QLED are gaining ground," the report said.