Nykaa records 75% GMV growth, 12 times jump in revenue on Day 1 of Pink Friday sale

Updated: Nov 25 2022 4:46PM

New Delhi, Nov 25 (PTI) Beauty and fashion e-commerce firm Nykaa has recorded a 75 per cent growth in gross merchandise value and a 12-fold jump in revenue on Day 1 of its Pink Friday sale, the company said on Friday.

The company said that it recorded over 400 orders per minute on the first day of the sale which started on November 21.

"Nykaa Pink Friday Sale has delivered a 75 per cent growth in GMV compared to the previous year. With over 400 orders recorded every minute on Day 1 this year, the total order volume reached 8 lakhs," Nykaa spokesperson said.