PVR launches sustainability campaigns, join hands with Bollywood actor Bhumi Pednekar

New Delhi, Mar 18 (PTI) Leading multiplex operator PVR INOX Ltd on Saturday announced the launch of a campaign to spread awareness about climate change and has joined hands with Bollywood actor Bhumi Pednekar.

PVR, which after its merger with INOX Leisure operates over 1,600 screens pan India, is taking steps to reduce the carbon footprint by pursuing sustainable activities in its operations.

"We have started many initiatives such as replacing all plastic usage inside the cinema halls with biodegradable materials such as paper cups, cutlery plates etc. We have water and electricity conservation plans where we would replace LED light, sensors in common areas etc," PVR INOX Executive Director Sanjeev Kumar Bijli told PTI.