Residential real estate undergoing metamorphosis with technology influx: Brigade Group executive director

Updated: Sep 27 2022 2:26PM

Residential real estate undergoing metamorphosis with technology influx: Brigade Group executive director

New Delhi, Sep 27 (PTI) Mention real estate and the images that come to mind are mortar, bricks, steel, architectural plans and earth movers. Now add to this drones, machine learning and artificial intelligence. With a software solution that adds tech to the traditional business, property development company Brigade Group is an early adopter of technology in real estate, says its Executive Director Pavitra Shankar.

Deploying drones to monitor construction and AI for accurate assessments of land, the Bengaluru-based company is behind many buildings dotting the skylines of mainly southern Indian cities, including Hyderabad and Chennai. It has also implemented `Katalyze', a digital transformation journey touching major value chains of business, including customer experience and project handovers, Shankar, who is also Brigade’s Head-Residential Business, told PTI.

With residential realty undergoing a metamorphosis driven by influx of technology, changing buyer profile and preferences, Brigade's technology touchpoints range from its SaaS (Software as a Service) solution to suave digital marketing tactics that appeal to millennials and Gen-Zs.