Gender bias seen in AI-generated content on leadership, new research says

Updated: Sep 30 2023 2:05PM

New Delhi, Sep 30 (PTI) New research has revealed an inherent gender bias in the content - text, images, other media - generated by artificial intelligence (AI).

Analysing AI-generated content about what made a 'good' and 'bad' leader, men were consistently depicted as strong, courageous, and competent, while women were often portrayed as emotional and ineffective, researchers at the University of Tasmania, Australia, and Massey University, New Zealand, found.

Thus, AI-generated content can preserve and perpetuate harmful gender biases, they said in their study published in the journal Organizational Dynamics.

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