Centre to launch month-long campaign against gender-based violence Friday

New Delhi, Nov 25 (PTI) The Centre is set to roll out a nationwide campaign on Friday to sensitise women, especially in rural areas, about gender-based violence and make them aware of various institutional mechanisms available to help them.

'Nai Chetna', the month-long campaign envisioned as a 'Jan Andolan' (people's movement), will be launched by Union Minister for Rural Development Giriraj Singh at an event here to mark International Day for Elimination of Violence Against Women and Girls.

"It is sad that a large number of men and women still consider gender-based violence normal. Such a perspective needs to be changed.