Bollywood is rediscovering Kashmir, G20 meet will further promote film tourism: Union Tourism Secy

New Delhi, May 26 (PTI) Shammi Kapoor-starrer "Kashmir Ki Kali" splashed the natural splendour of Jammu and Kashmir on silver screen in the 1960s and went on to become a major hit. Six decades later, riding on record footfall of tourists, India as the chair of the G20 is seeking to bring the Bollywood romance back in the Valley.

A three-day Tourism Working Group Meeting of the influential bloc was recently held in Srinagar and some side events themed on film tourism were also hosted in the summer capital of Jammu and Kashmir.

Union Tourism Secretary Arvind Singh on Friday interacted with media and shared how the third G20 tourism meeting from May 22-24 has brought "renewed focus" on shooting of films in Jammu and Kashmir.