Residents of Kashi are its true brand ambassadors: PM Modi

Varanasi (UP), Sep 23 (PTI) Prime Minister Narendra Modi on Saturday said the residents of Kashi were its true brand ambassadors and expressed his desire to see the ancient temple town's glory reverberating around the world.

Addressing a gathering after inaugurating 16 residential schools for needy children in Uttar Pradesh named after former prime minister Atal Bihari Vajpayee, Modi also announced a tourist guide competition and said that be it a tourist spot or a 'dham' (pilgrimage place), good guides are very necessary.

"The people of Kashi know the most about Kashi. Here, every person, every family is the brand ambassador of Kashi in its true meaning. But it is also important that everyone is able to convey the information about Kashi effectively," he said.