Tourism minister launches Visit India Year 2023 campaign, logo; invites world to see the country

Updated: Jan 31 2023 10:28PM

Tourism minister launches Visit India Year 2023 campaign, logo; invites world to see the country

New Delhi, Jan 31 (PTI) Union Tourism Minister G Kishan Reddy on Tuesday launched the Visit India Year 2023 campaign to encourage inbound travel to the country which is currently chairing the G20.

The minister also launched a logo of the campaign that draws inspiration from visual representation of 'namaste'. The logo represents a "microcosm of the countless stories India holds" -- from heritage to gastronomy to our art and our rich wildlife, and its imbibes the country's philosophy of 'Atithi Devo Bhava'.

In the logo, elements of India's heritage, its monuments have been depicted, as also modern achievements of India in space and other sectors. It also features the iconic Statue of Unity.