Source Name : ASICS India

Category Name : General

ASICS India celebrates its philosophy of Sound Mind Sound Body through the brand campaign 'Choose To Move'

Updated: 30/09/2022

~Actor Tiger Shroff joins the movement, urging individuals to experience the impact of movement on both the body and mind~

NEW DELHI, Sept. 30, 2022 /PRNewswire/ -- ASICS, a Japanese sports performance brand, unveiled its latest brand campaign #ChooseToMove. Featuring ASICS India's Brand Ambassador Tiger Shroff, the campaign builds on the brand's philosophy of achieving 'Sound Mind In A Sound Body.' 

Designed to inspire today's youth to choose well-being above anything else, Choose To Move celebrates the power of movement. The campaign aims to inspire people to get active and move regardless of who they are and how they move as ASICS believes movement is a key to a fulfilling life.

Staying true to its core, Choose To Move is a modern retelling of the ASICS founding philosophy of, 'A Sound Mind, in A Sound Body' where mental and physical well-being are intrinsically linked. The campaign further exemplifies the brand's vision to 'Create Quality Lifestyle through Intelligent Sport Technology' and the mission to provide goods and services that promote healthy and fulfilling lifestyles throughout the world. 

Tiger Shroff can also be seen sporting key styles from ASICS SportStyle - styled and engineered for every day. Inspired by sports performance and defined by lifestyle- SportStyle fuses together heritage and modern designs in surprising and unexpected ways, encouraging you to wear what speaks to your soul.

Speaking on the launch of the film, Mr. Rajat Khurana, Managing Director ASICS India and South Asia, said, "For many years now, ASICS has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a sound mind in a sound body. Through 'Choose To Move' campaign, we want to empower each individual to start making right choices that push their boundaries and encourage personal movement. As a brand, we aim to continue to build a stronger sporting culture and promote the positive, uplifting power of sport through our product offerings and messaging."

The campaign can be viewed here - Choose To Move | ASICS x Tiger Shroff - YouTube

About ASICS:

Anima Sana In Corpore Sano, meaning 'A Sound Mind in a Sound Body' is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories. ASICS currently has 72 stores across India. More details can be found at https://www.asics.com/in/en-in/storelocator. For more information, visit www.asics.com/in/en-in 

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