Source Name : adidas

Category Name : General, Manufacturing, Sport

History Made at Berlin Marathon as adidas’ Tigist Assefa Smashes the World Record and Proves That Impossible is Nothing Wearing Adizero

Updated: 26/09/2023

New Delhi, Delhi, India – Business Wire India

•  Destroying her own course record by an incredible 2 minutes and 11 seconds, adidas’ Tigist Assefa proved that she is the best woman marathon runner in the world after securing her second consecutive marathon major victory

•  For runners aiming to break records or excel in races, adidas' extensive ADIZERO collection provides the ideal shoe for every type of ambitious athlete

•  Already available from September 15, 2023, via the adidas app, online at adidas running shoes in stores and at select retailers

​At the prestigious Berlin Marathon held on 24th September, adidas’ Tigist Assefa became the greatest female marathoner ever. Storming to victory in a record-breaking time of 2:11:53, Assefa successfully defended her title obliterating her own course record by an incredible 2 minutes and 11 seconds, wearing the new ADIZERO Adios Pro Evo 1. Her history-making performance has demonstrated what adidas athletes can achieve in the industry-defining shoe. This year, she broke the world record and bettered.

adidas recently introduced the launch of an all-new shoes of its fastest running franchise, ADIZERO. Designed to overcome constraints and made for winners, the race-focused innovations in the ADIZERO franchise feature the LIGHTSTRIKE PRO midsole with soft foam and the ENERGYRODS structural system. Additionally, the ADIZERO training shoes are expertly designed to blend performance and comfort, preparing athletes for the ultimate race day experience.


Backed by achievements in the record books and honed over the course of 19 years in collaboration with elite athletes and the running community, the ADIZERO collection precisely delivers the right footwear to cater to the unique requirements of every determined runner, whether they aim to triumph in races or prepare for them.


•  The Adizero Adios Pro 3 is engineered for record-breaking performance, whether aiming for a personal best or even a world record. As the successor to the Adios Pro 2, this shoe is designed to inspire runners to reach new heights. Featuring ENERGYRODS 2.0, premium outsole, and two layers of adidas’ most resilient LIGHTSROKE PRO, the Adizero Adios Pro 3 is designed to break records. adidas launched a beautiful blue color variant as part of the franchise launch, priced at INR 24,999

•  Featuring a mix of two marquee running foams, LIGHTSTROKE PRO and LIGHTSTROKE 2.0, the all-new Adios 8 unveils Energytorsion Rod 2.0, a wishbone-shaped TPU component now featuring a third rod running from the mid-foot to forefoot that provides a snappy toe-off. Featuring a combination of a low profile and responsive midsole, the shoe is priced at INR 12,999


•  The brand-new Adizero Boston 12 is meticulously crafted to deliver a racing experience during your speedy training sessions, featuring cutting-edge performance technology within a training shoe. Featuring the LIGHTSTROKE PRO and the all-new LIGHTSTROKE 2.0, Boston 12 designed to give you a race feeling on your fast training runs, with high-performance tech inside the training shoe. The shoes are available online and offline at a price of INR 15,999

•  The Adizero SL is meticulously crafted to empower not only elite athletes but also all individuals striving for a personal best to elevate their aspirations. Featuring a LIGHSTRIKE PRO DROP-IN and a LIGHTSTRIKE EVA MIDSOLE, the shoes are available at INR 11,999

To find out more, please visit: adidas running shoes

About adidas 

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021. 

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Adidas’ Tigist Assefa smashes the world record wearing the new ADIZERO Adios Pro Evo 1 at the Berlin Marathon

(Disclaimer: The above press release comes to you under an arrangement with Business Wire India. PTI takes no editorial responsibility for the same.)


Media contact details:

Pemiya Gandhi, MSL Group,; Stuti Soni, MSL Group,